How Google May Identify When Sites Transform into Doorway Pages

You go to a site that you’ve enjoyed and bookmarked sometime in the past but haven’t visited in a while, and it’s changed. The topics it discusses are different, or the writing style isn’t quite the same, or it suddenly has links within its content to commercial pages that it probably wouldn’t have linked [...] [...]

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Google’s Exact Match Domain Name Patent (Detecting Commercial Queries)

One question I’m sometimes asked by people is about whether or not they should choose a domain name that includes the name of their business or brand, or if they should use keywords within a domain name to make it easier for them to rank for those keywords in Google and the other search [...] [...]

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Authority vs. Popularity in Search Engine Rankings

When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in that context? The search engines [...] [...]

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Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

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Revisiting Google’s Information Retrieval Based Upon Historical Data

Can patents be said to have family histories? If so, this post is going to introduce a barely known ancestor to one of the most written about search related patents on the Web, as well as a brand new grandchild to the patent. The patent is Google’s Information retrieval based on historical data, which [...] [...]

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How a Search Engine May Automate Web Spam Reports and Search Feedback

How much does feedback from searchers impact the search results that we see at Bing or Google? How do those search engines process and respond to that feedback? The links that Google and Bing present for searchers to provide feedback on search results are listed at the bottoms of the search results pages for [...]

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Tips for Web Site Owners from Web Design Brisbane

If you are considering setting up a web site, heres a few tips that may reduce the risk and save you money and pain: 1. Never get your hosting from the same place as your register your domain name. If the company goes broke or gets hacked, all your eggs are in one basket. Much [...]

How Google Might Filter Out Duplicate Pages from Bounce Pad Sites

I hadn’t heard the term “Bounce Pad” being referred to websites before, but it’s useful knowing the language of search engines, and the things they might look for when crawling and indexing webpages, and serving results to searchers. Determining whether a site is a bounce pad involves an analysis about redirects appearing on the [...]

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Wow! Google Acquires Wowd Search Patents

Earlier this year, Google acquired the patents of a real time search engine started in 2009, Wowd (a play on the word “crowd.”) Wowd had no web crawlers, but rather relied upon users downloading a browser application, so that every page they visited was nominated to be included in search results. A Press Release [...]

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Do Search Engines Use Social Media to Discover New Topics?

A new patent filing from Yahoo raises the question, “How much has social media influenced the expectations of searchers, and forced search engines to change?” Before I can begin to even think about that, I have to ask if looking at Yahoo patents even a good idea after their 2009 deal with Microsoft to [...]

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