Google Myths
If I write good content people will link to my web site and I’ll get really good rankings. FALSE
It’s a good idea to put lots of different keywords in the page metatags to increase the chances of getting traffic. FALSE
Signing up for Google Adwords will increase my natural rankings. FALSE
It’s impossible to rank well in Google unless you have your keywords in the title metatag. FALSE
If your Google rankings are bad, you will never get any business from the internet. FALSE
Your Google page ranking is not affected by what text is in the description metatag. FALSE
Google automatically gives higher weighting to links from .org and .gov sites. FALSE
Your web site can get banned from Google for buying links. FALSE
No-follow links are worthless in helping get good rankings. FALSE
Google will take immediate investigative action if I report a web site for blackhat activities. FALSE
To get good rankings a web page should have at least 300 words. FALSE
Google will detect and penalise user-agent redirection. FALSE
Google treats all types of web sites the same (eg, html, blog, Joomla, WordPress, custom CMS). FALSE
Google is all-seeing and all-knowing, it’s impossible to trick Google. FALSE
It takes months for a new web site to get indexed by Google. FALSE
If you are targeting Australian visitors it helps to have a .com.au domain name and hosting in Australia. FALSE
Google doesn’t know and doesn’t care how long a person spends on a web page. FALSE
People clicking on my results in Google has no effect on my future search engine rankings. FALSE
People searching on my full url in Google has no effect on my search engine rankings. FALSE
Google shows the most useful web sites at the top of the rankings for any given search term. FALSE
Google will ban my site if it finds similar web pages (duplicate content), on other web sites on the internet. FALSE
Google will ban my site if I build hundreds of links to it too quickly. FALSE
The Higher Your Google PageRank score, the better you will rank for hundreds of keywords. FALSE
Linking out to pages will dilute my Google PageRank and reduce my search engine rankings. FALSE
Google PageRank is a number based on the total number of incoming links to your site. FALSE
Google can now index the contents of Flash web pages. FALSE
Matt Cutts really knows how the Google algorithm works and has been trusted not to give too much away. FALSE
Links from banner ads and other images are worthless as far as Google is concerned. FALSE
Links from link directories are worthless. FALSE
Link exchanges are worthless. FALSE
Page “smurfing” is worthless. FALSE
Google is the Antichrist as predicted in the Christian Bible’s Book of Revelation. FALSE
All the clever PhDs at Google are smarter that the collective intelligence of every SEO practitioner and SEO blackhatter in the world. FALSE
Google is Rob Johnson’s bitch. TRUE 
