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What is an Online Media room? A company, expert, speaker, author or analyst who is seeking to showcase their expertise to the media will want to create an online media room. This media room is similar to a traditional media kit and has many of the same pages contained inside however it appears on your website. The benefit of having an online media room is that it gives visitors everything they need to know about you from the media’s point of view. And it saves lots of time. Rather than waiting for a traditional media kit to be mailed out and delivered to the correct person you, your media contact can access the information instantly. Much better when your media contact is on a deadline and wants to move fast, which is usually always.

Create a design that is engaging to the viewer but easy to navigate. Have a consistent flow of design on each page of your kit and have a header on each page with your name, company name and your fast contact info. You’ll want to make contacting you for an opportunity very easy. Do not make your visitor hunt for your contact info. Your design strategy is to showcase your credentials, education, qualifications, expertise and everything that you have accomplished that pertains to your objective. Your strategy is to present yourself as it pertains to your objective in the entirety.

Keep in mind that the most important job of an online media kit is to showcase you. Your online media page or pages act as your spokesperson so make the best of them. Design the kit to set you apart from everyone else. Why you? Answer the question with well-designed content that moves the visitor along a certain path. No clutter as it just distracts the viewer and allows their attention to wander. Media kits that are online can help you in a phone conversation as well as you can ask the person you are speaking with to pull up your media page and you can guide them along, again, capturing their attention with the visual of your media kit and the personal touch of you speaking directly to them on the telephone.

Include a professional color picture of yourself in headshot format as this is the format that allows you to make the best impression to the viewer. Remember, first impressions matter so create a great headshot for your online media kit. Also, if you are an author, include the cover of your book as well. Since the target of an online media kit is usually the media or someone interested in hiring you for a speaking event, they will want to see a list of topics you can discuss along with questions you can be asked. You can include links to studies and facts that support your discussion as well. Be sure to include a list of articles you have written that discuss all of your areas of expertise. It may take some time to create the articles but they do showcase your knowledge nicely.

You will certainly want to include any testimonials from previous speaking event or media events as they act as proof that you can deliver the outcome. List pervious speaking events and media placements as well and you can link to articles, TV shows or radio shows from you site too. Keep these pages easy to read and follow for the viewer as distraction will work against you. Use color, but keep it as a compliment and keep yourself and your information as center stage. Contact info is key. Be sure visitors have way to contact you quickly and easily without hunting for your telephone number or email address.

Get additional strategy on creating a media kit for radio publicity, TV publicity, print publicity. Experience the outstanding success and benefits from creating an online media room that showcases your talent and expertise. Get TV publicity, radio publicity, speaking events and additional with your online media kit!

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