Help – How Can I Promote My Website?
Someone came to me one day and said, “My website has been live for three months. I’ve only had five visitors, and they didn’t buy. Please help me promote my website!” How do I promote my website so people will visit? This is the question I hear most often from small business owners, professional firms, and people who are trying to run home-based businesses. It is the right question to ask. Recent studies indicate that at least 86% of people looking for a business use internet search. Web visibility for any business needs to be a primary consideration.
Most people who say, “I need to promote my website” think there will be one or two things they need to do once. Website promotion is an ongoing task. It is not enough to be one of the billions of websites or to be one of those that are being promoted. The question should be: How do I promote my website so I can rank in the top ten on the search engines?
More than 60 billion searches are performed online every month. Only 3% of those searches click beyond page one of the search results. Now that Google (at least) is including live social search results as well, ranking in the top ten for a keyword is essential.
How Do I Promote My Website to Rank on Page One?
The kind of website promotion that achieves those results requires an integrated marketing plan. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide the expertise you need on your marketing team. Only you can what you have the time and knowledge to do and what you afford to outsource. Then you must customize to address your market and to best present your company. The way I promote my website will be different from the way you promote your website.
I Want to Promote My Website Efficiently
Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.
- A professionally constructed website
- Identify the keywords people use to find your products.
- Optimize your site and all content for the search engines
- PPC ads on search engines
- Effective social media campaign, to build interest and to build incoming links to your site
- Blog actively (and include lots of links to your site)
- Internal site links
- Develop content for your site regularly
- Market articles you write
- Media relations campaign and regular press releases
- Submit the site to search engines, directories and indices
- Use local search capabilities to the max
- Effective landing pages
- A lead generation strategy
- Lead management system
- Offer free items or information to get people to join your mailing list.
These are the primary methods you need to “promote my website.” If you can weave these together in a balanced way, you will have good site promotion and you will begin attracting high quality traffic to your site. When you say to me, “I need to promote my website” this is the best outline I can offer.
If you own a small business or professional and want to learn more about lead generation, see the free video, “How Article Promotion Can Drive 25,000 Visitors to Your Site Each Month – For Free.”
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