Important SEO Facts You Need To Know From A Leading SEO Agency
Lots of people don’t really understand what SEO is. Well, SEO stands for search engine optimisation. It is the art of getting a web page at the top of a search engine like Google. If you’re at the top you site will appear when someone types in your keyword. A keyword for example is “cheapest widget”.
Research has revealed that most search engine users click on the top result, sometimes as much as 50% of visitors will click on the top link. Being on page 2 or 3 is nothing compared to the amount of traffic a top spot / page 1 rank 1 result will provide you.
Picking the right keyword can mean the difference between success and failure in search engine optimisation. For example, if you pick a keyword with not enough traffic, even if you get to the top of the search engines no one will see you and you’ll receive no traffic. If on the other hand you pick a keyword that has very fierce competition that does have lots of traffic, because of the competition it maybe be possible to get to the top and therefore you’ll never been seen.
Will almost unlimited amounts of keywords to pick, you need to make sure you do your homework and check out the data on every keyword. Look for things such as 1) how many websites do you need to beat to be number one and 2) how many people are using that keyword. You need a nice balance of not to many people to beat that will give you a nice amount of traffic when you’re on page 1.
Without gaining links to your website your SEO efforts are certainly doomed. Each link to your site tells the search engines that someone (another site) “likes” you. The web sites at the top of the search engines have the most links for that keyword (in combination with other factors) so you need to get good quality links, ideally from websites that are of a similar theme to yours, linking to you asap.
Want to find out more about a professional SEO Agency, then visit Scott D Smith’s site to find out how we can help you with your SEO needs.
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