Thinking about increasing your website’s visibility and traffic? Then, what you need to do is to make your site a search engine friendly site. Having an online business does not end in selling products and providing services. It should go as far as increasing sales conversion.

Now, how to do this? The answer is simple. Use webmaster tools. And since Google is considered to be the top ranked search engine, here are some webmaster tools that you can take advantage of.

First, there’s the Google Analytics. From the marketing strategies that you use, do you know which one works and which does not? If you don’t know the answer to this, then it’s high time you use Google Analytics. This tool does not only help you determine the effectiveness of your strategies but also provides you with the data regarding how long your visitors on your site, what states or countries your visitors mostly come from, what time of the day your site has the highest traffic, and what are the most visited pages of your site. This is also very easy to set-up so you can use it as soon as possible.

Two, you have the Google Alerts and the Google Reader. Although these two tools function differently, they both lead to one purpose – and that is to let you know what your competition is doing and what they are up to. The Google Alerts enables you to setup your own email notification system so you will be alerted of new search results related to your site and keywords used. The Google Reader, on the other hand, searches related news, blogs, and sites so you will know what to include on your site without going through very thorough research.

And third, there’s the Google AdWords Keyword External Tool. You know the importance of using the right keywords for your site, right? So, this tool will help you on that and more. It will also help you target the right niche and make the process of keyword research a lot easier for you.

These webmasters tools provided by Google can really turn your business website into a search engine friendly site. So, you better take advantage of them now!

Before you hire some SEO experts check out these SEO Tips. Jon Moreno is an SEO enthusiast, continuously searching the for the most effective SEO Techniques and webmaster tools