Qualifying Your Leads – The Critical Internet Marketing Promotion Skill
I am presuming you have already read my first article in this three part series. If you haven’t, you can pick up your copy from http://bit.ly/daxtTi
Now that you have done that, let’s continue. Knowing that it is vital to get traffic to your blog or you will simply be out of business is only part of the formula for your internet marketing promotion success. I can’t stress this enough that you need to have targeted traffic. This means quality over quantity here.
The reason been is they are simply not bringing targeted qualified traffic to their sites. So what you need to do is winnow down generic traffic to the traffic that is most likely to buy. Here is how to pre-qualify traffic and turn that traffic into actual leads:
STEP 1: Determine who your target market is. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing and brand message on a specific market that is more likely to buy from you than other markets. This is a much more efficient and effective way to reach potential clients and generate business.
In the last few weeks, I’ve been critiquing some pretty good copy. Very well-written and compelling. But if the conversion rate is low (hence, the reason why I was hired to conduct a critique consultation), it’s because these sales letters do not target the right audience for the offer, or the author and the copy fail to connect with their readers. Researching your customer in depth is vital to the success of your copy. It’s not only an important component of targeting and qualifying the best prospect for your offer, but also an effective way to discover new ideas, different angles, captivating storylines, unsought benefits, and appropriate length and language of your copy that will convert more.
STEP 3: capture your leads information. With this information, your autoresponder (if you don’t already have an autoresponder, be sure to ask me about them) can maintain a list so that you can market similar products to them on a regular basis. A list is a great way to keep your business going and more importantly, growing.
3: Collect the details of those who visit your blog. People will be a lot more willing to leave their details if you offer them something of value in exchange for their details for example a special report or DVD about how to literally save thousands when buying their next home. The other key is to keep it short. If you make the form too long, people will simply not fill it out, or will skip over large sections of it.
I will talk more about the importance of follow up in my next article. Or if you want to read it now, simply visit http://bit.ly/d4KRnY
Want to find out more about internet marketing promotion, then visit David Batchelor’s site on how to choose the best internet marketing consulting for your needs.
